Procter & Gamble or Coca Cola?

Did you know that Procter & Gamble pioneered soap operas? While ‘Painted Dreams’ is considered to be the oldest soap opera program (on radio), it wasn’t until P & G launched ‘Ma Perkins’ on radio in 1933 that the term was coined.  In case you are curious, the story revolves around a widow forced to […]

Fast moving consumer goods/consumer packaged goods, Covid 19 and lockdowns

There are several conflicting opinions on which consumer packaged goods (CPG) brands will emerge stronger after this pandemic – those that are start-ups or those backed by large companies. While direct to consumer (DTC) brands are thriving, large brands, especially those in the personal care, home care and hygiene sector, are indeed seeing a spike […]