‘FMCG brand managers are facing an unprecedented and almost overwhelming combination of challenges, which are coming at them faster than ever. We have labelled this phenomenon the age of progressive FMCG – political and social tensions, culture wars, gender wars, warnings of impending environmental disasters, the obesity crisis and the collapse of trust in traditional …
Tag Archives: Millennials
12+ months after Covid fuelled panic buying
More than a year after Covid fuelled stockpiling of necessities and grocery staples, we still see empty supermarket shelves. Many assume this is because of an increased focus on online sales by the large grocers, especially in the US, as evidenced by this article in Insight Grocery Business in March 2021. We’ve also seen similar …
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The rise and rise of the values/purpose driven consumer
This post talks about the importance of using data to create brands that consumers want. The post also includes a video summarising the content.