Nestle – Innovation & Employee engagement

Challenge In November 2013, Nestlé asked themselves whether innovation can be fuelled by their employees. Inspired by initiatives like Apple’s Intrapreneurs, Nestlé wanted to apply this model internally, the first of its kind in the FMCG sector. After all, employees are consumers too! But what Nestlé realised is that the employees behind the ideas were just …

Top reasons why Food & beverage start-ups and NPDs fail (continued)

So last week we spoke about what could go wrong with new product launches and we are continuing that theme this week. You’d be surprised how many things can trip you up close to launch date, after launch or even well after launch. Bad customer experiences: Your customer has been very specific about the configuration …