Promotions – Evaluating & implementing them

The last few weeks, consumers have been switching to less expensive brands and those that they perceive as better value. This includes consumers switching to low priced brands and products on promotions. During times like these, i.e economic recession combined with decreasing disposable income, companies often turn to promotions as a means of increasing revenue. …

Pricing strategy and pricing

Price is the only KPI of retail execution that creates revenue, while all of the others are costs. FMCG companies need to be very clear about pricing objectives, methods and the factors that influence price setting. The pricing team needs to know if their brand is losing or gaining market share at the current price …