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The rise and rise of the values/purpose driven consumer

This post talks about the importance of using data to create brands that consumers want. The post also includes a video summarising the content.

Posted byVeena Giridhar GopalMarch 11, 2021Posted inFMCG/Retail focussed blogsTags: Beat, brand purpose, brand values, consumer behaviour, Data, data driven decisions, data driven innovation, data driven sales, Gen Z, Millennials, new behaviours, Sales, salesbeat, Values driven consumptionLeave a comment on The rise and rise of the values/purpose driven consumer

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